LEGACY Tobacco concentrates its productivity growth across markets in the MENA region, Eastern Europe and Africa
The MENA region is LEGACY Tobacco’s launch and growth market due to an increasing population of adult smokers. LEGACY Tobacco is poised to become the market leader across the MENA. Distribution countries include Iraq, Kuwait, and Morocco.
Eastern Europe is part of LEGACY Tobacco’s expansion plan. The expansion will include the following countries: Albania, Bulgaria, Croatia, Estonia, and Ukraine among others.
Africa is LEGACY Tobacco’s growth market due to the high potential of market penetration, economic and population growth of adult smokers. Substantial human and financial resources will be allotted to that end. Distribution countries include Nigeria, Ghana, Ethiopia, and Kenya.